Red bull got cancelled. You can watch some of the practice runs here.

That event must cost a lot of money to put on and I don’t really understand what Red Bull get out of it. Ok so the would have been a lot of pictures and videos of it in magazines and on TV, linking Red Bull with BMX, but it seems like a very expensive way of getting their name associated with BMX.

I think they should buy some land somewhere and employ a couple of people to build some really smooth trails that are open to the public. If they are good trails then people from all over the country will visit them, and the pictures will still get in magazines and videos. It shouldn’t be too much of a problem if there are lots of visitors as there will be people who are paid to look after the jumps. This would probably be a lot cheaper than the empire of dirt and should give them more publicity